Kick-Ass Viral

This video has been making the rounds on the internet for the past few weeks. A sneakily fake video, a lot of people have assumed it's part of a viral advertsing campaign.



But for what? Watchmen? Too trashy. Dark Knight? Too flashy.

but what about:

The greatest super hero comic of all-time is finally here. WOLVERINE: ENEMY OF THE STATE's team of MARK MILLAR (CIVIL WAR) and JOHN ROMITA JR. (WORLD WAR HULK) reunite for the best new book of the 21st century. Have you ever wanted to be a super hero? Dreamed of donning a mask and just heading outside to some kick-ass? Well, this is the book for you--the comic that starts where other super hero books draw the line. KICK-ASS is realistic super heroes taken to the next level. Miss out and you're an idiot!

KICK-ASS is the new mini-series from Mark Millar, with art by John Romita Jr, telling the story of the real world's first super-hero, a normal kid who takes to the streets in a hood/mask to stop criminals. Familiar, eh? On top of that Millar is the one obvious choice from the comics industry who could aspire/stoop to this kind of stunt/advertising. And it would be a brilliant move in either case, as this video is gathering more and more attention blogsphere-wide.

More preview images in the Newsarama article

EDIT: Well, as indicated to me by Rich Johnston, I'm not the first one to make this connection, as there already is a thread on Newsarama and some comments I conveniently missed on the youtube page! At least I reached the conclusion on my own -yay me-

DOUBLE-EDIT: and the viral has been confirmed with the launch of the official MySpace site for the comic! Cosmic Convergence and all that